Weather is the one aspect of life that affects everyone, everywhere, every day.  In the last seventy-five years, the science of meteorology has leapt forward dramatically.  Severe thunderstorms, blizzards, and hurricanes are forecast days in advance.  Lead times on even the most violent phenomenon — the tornado — are often in excess of a quarter-hour.

GREAT FORECAST • POOR RESULTS

In spite of the rapid technological and scientific advancements in meteorology, people still complain about the forecast.  Others refuse to take shelter or evacuate in the face of life-threatening weather.  And sadly, people still die in preventable weather-related events.  Interdisciplinary research that bridges the gap between meteorology and the social sciences is the key in bringing about this improvement and connecting the forecast with the impacts.

ABOUT ME

I am an experienced meteorologist and broadcaster, and my passion is improving our ability to communicate the weather and its impacts with everyone from technical experts to the general public.